AdCP (Ad Context Protocol) is an open standard launched in October 2025 that gives AI agents a shared language for advertising workflows — from audience discovery to media buying and creative distribution.\n\nThink of it as the rulebook that allows buyer and seller agents to communicate directly, regardless of which platform built them. AdCP is built on top of the Model Context Protocol (MCP) and works alongside UCP for identity signals.
AdCP
Ad Context Protocol
agentic-ai
An open standard launched in October 2025 that gives AI agents a shared language for advertising workflows — from audience discovery to media buying.