AdCOM (Advertising Common Object Model) is a shared data specification that standardises how advertising objects — such as ad formats, placements, and targeting parameters — are described and exchanged between platforms.\n\nAdCOM reduces ambiguity in the bidstream by ensuring that all parties use a consistent vocabulary, which is essential as agentic systems automate more of the buying decision.
AdCOM
Advertising Common Object Model
programmatic
A shared data specification that standardises how advertising objects — ad formats, placements, targeting parameters — are described across platforms.