A2A (Agent-to-Agent Protocol) is a communication framework that allows independent AI agents to exchange information and coordinate tasks with one another — the equivalent of a shared professional language for machines working across different platforms and organisations.\n\nIn the context of advertising, A2A enables a buyer's AI agent to negotiate, plan, and transact directly with a seller's AI agent without human-mediated APIs in between.
A2A
Agent-to-Agent Protocol
agentic-ai
A communication framework that allows independent AI agents to exchange information and coordinate tasks across platforms and organisations.