Miele — Increased engagement thanks to gamification
Increased engagement thanks to gamification
Campaign Objective
Engagement
Solution
With the brand-new Playable Ads from C Wire, the young target audience was engaged through an interactive and playful experience. Thanks to cookieless delivery, the campaign achieved broad reach regardless of users’ cookie settings or browser preferences. In addition, contextual matching ensured that the campaign was displayed exclusively within relevant editorial environments to maximize attention and engagement.
The Story
The Duoflex gamification campaign was designed to increase awareness of the new Miele Duoflex vacuum cleaners and encourage playful interaction with the product. Users were invited to discover the features and benefits of the Duoflex range in an engaging and entertaining way.
Results & Creative
The campaign achieved an outstanding engagement rate of over 24%. Despite the challenge that users had to trigger two interactions before the CTA button appeared, the campaign still delivered a strong click-through rate of 0.70%.
Ad Creative
"The gamification approach helped us achieve higher engagement rates with our target audience through playful interaction, while simultaneously increasing awareness of the new cordless vacuum cleaners. Gamification? A true game changer in media planning."