Reach 100% of Your Audience. Zero Cookies Required.
Cookie deprecation isn't a problem — it's an opportunity. Our contextual AI unlocks premium inventory others can't access. Premium formats. Outcome-based pricing. Full transparency.
Beyond Cookies: MatchPersona™ Targeting
Our AI analyzes publisher content in real-time, matching your brand to precise audience personas without personal data. Full reach across Safari, Firefox, and privacy-focused users.
- AI generates audience personas from your creative and landing page
- Real-time contextual matching across 500+ premium publishers
- Reaches 100% of users — including cookieless browsers
- No personal data collection, fully GDPR compliant
- Transparent persona definitions — you control targeting
Audience Reach (All Browsers)
C Wire vs Traditional Programmatic
See how contextual intelligence and premium inventory outperform legacy buying methods.
| Metric | Traditional | C Wire |
|---|---|---|
Audience Reach | 60-70%(cookie-dependent) | 100%(all browsers) |
Viewability Rate | 50-60%average | 75%+guaranteed |
Brand Safety | Variesby exchange | 98%+(IAS audited) |
Targeting Method | Third-party cookies& segments | AI contextualpersonas |
Inventory Source | Open exchange(blind bidding) | Curatedpremium publishers |
Pricing Model | CPM only | vCPM, CPV, CPCV, CPEoptions |
Safari & Firefox | Limitedor no reach | Full reach |
Data Privacy | Consent-dependent | Privacy-native(no PII) |
Transparency | Limitedvisibility | Full domain-levelreporting |
Two Ways to Activate
Self-service programmatic or white-glove managed service — same premium inventory, same contextual intelligence.
High-Viewability Creative Canvas
Premium formats engineered for viewability and engagement. Outcome-based pricing available on all units.
Story Ad
Social-native vertical video optimized for mobile viewability. Autoplay with sound-on engagement triggers.
Showcase Ad
Large-canvas rich media unit for immersive brand storytelling. Interactive elements drive CPE efficiency.
Sponsored Post
Premium native format that matches editorial environments. Drives consideration with content-first approach.
Interactive Ad
Gamified experiences with engagement-based billing. Pay only when users interact meaningfully.
Built for Performance & Privacy
Enterprise-grade infrastructure with full transparency. No hidden fees, no data leakage, no surprises.
MatchPersona™ Contextual Targeting
AI-powered audience matching without personal data. Reach precise personas across Safari, Firefox, and cookieless environments — the inventory others can't access.
Outcome-Based Bidding
Stop paying for impressions that don't perform. Our managed service optimizes for vCPM, CPV (3s views), CPCV, or CPE — real ad metrics, not proxies.
75%+ Viewability Guarantee
Premium placements with MRC-verified viewability above industry benchmarks. You pay for ads that are actually seen.
Brand-Safe Inventory
Hand-curated publisher network with page-level approval. No MFA sites, no blind RTB — 98% brand safety score audited by IAS.
100% Audience Reach
Cookie deprecation doesn't mean audience loss. Our contextual signals deliver full reach across all browsers and devices.
Transparent Performance Reporting
Real-time dashboards with viewability, engagement, and conversion metrics. Clear attribution, no black boxes.
Trusted by Leading Agencies
Hear from media buyers and agencies who have transformed their programmatic strategy with C Wire.
“C Wire delivered 40% higher viewability than our previous programmatic partners. The cookieless reach on Safari alone justified the switch.”
“The outcome-based pricing model changed everything. We now pay for actual engagement, not just impressions that may never be seen.”
“Finally, a contextual solution that actually works. MatchPersona targeting delivers precision without compromising on privacy compliance.”
Frequently Asked Questions
Everything you need to know about cookieless and AI-powered advertising
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Reach audiences without identifiers — and prove the outcome.
Real brand outcomes, measured on trusted publishers.