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    Reference

    AdTech & AI Glossary

    Plain-language definitions of the terms reshaping advertising — from agentic AI protocols (AdCP, ARTF, MCP) to the foundational layers of programmatic (OpenRTB, DSP, SSP, VAST).

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    An open reference book with pages turning — the C Wire adtech glossary.

    A plain-spoken adtech glossary.

    Definitions that hold up when you have to defend them in a meeting.