Havas — Attention grabbing digital campaign with Gamification
Attention grabbing digital campaign with Gamification
Obiettivo della campagna
Awareness
Soluzione
The centerpiece of the campaign was a playable ad in the form of a virtual pinball machine, which playfully introduced the features of ‘Meine Sendungen’. The campaign was divided into two phases: 1. Awareness: Large-format ads with 100% cookieless targeting on Swiss premium websites to maximize visibility. 2. Activation: Interactive pinball ads invited users to playfully explore the different delivery options. As an additional incentive, participants could win one of three e-bikes. As usual, the campaign was delivered in brand-suitable environments of leading Swiss media brands, seamlessly integrated into editorial content.
La storia
The Swiss Post wanted to increase awareness of its ‘Meine Sendungen’ service and motivate users to actively use it. Together with C Wire and Havas Switzerland, an attention-grabbing digital campaign was to be developed that goes beyond traditional display advertising and creates real interaction.
Risultati & Creativo
The campaign proves that gamification can significantly enhance the effectiveness of digital advertising. Through interactive playable ads, cookieless targeting, and high-quality media environments, C Wire and Havas Switzerland succeeded in turning attention into active user interaction — and in sustainably strengthening brand recall.
Creativo pubblicitario