Miele used high impact Story Ads - and stunning creative assets - to drive awareness. Phase 2 of the campaign featured Sponsored Posts to drive engagement and traffic to the custom landing page. Using this combination of formats, C Wire was able to deliver a powerful full-funnel campaign for Miele. Using proprietary contextual targeting, C Wire was able to identify highly relevant articles to deliver the campaign on, reinforcing Miele’s association with craftsmanship, performance and also sustainable manufacturing practices.