High visibility and maximum reach thanks to cookieless delivery

  • Client
    Jungfrau Region
  • Industry
    Travel
  • Market
    Switzerland
  • Company Size
    -
  • Objective
    Reach & Attention
  • Agency
    Artasio
  • C Wire formats
    Story Ad & Showcase Ad

Brief

High visibility and maximum reach thanks to cookieless delivery

Solution

Thanks to 100% cookieless delivery, users could be reached regardless of their browser or cookie preferences. Highly effective Story and Showcase Ads, inspired by social media formats, ensured maximum attention. 

Using C Wire’s AI-powered Contextual Matching technology, the advertising message was placed in highly relevant editorial articles on topics such as “Travel,” “Hiking,” and “Excursion Tips,” leading to higher attention rates and high-quality landing page performance.

Results

Thanks to cookieless delivery, the campaign achieved significantly higher reach within the target audience. The highly visible ad formats, delivered in the right context, generated strong attention, outperforming other comparable measures within the campaign.

>60%

Share of screen

+86%

Cookieless Reach

10s

Time on Screen

0.63%

CTR