Thanks to 100% cookieless delivery, users could be reached regardless of their browser or cookie preferences. Highly effective Story and Showcase Ads, inspired by social media formats, ensured maximum attention. Using C Wire’s AI-powered Contextual Matching technology, the advertising message was placed in highly relevant editorial articles on topics such as “Travel,” “Hiking,” and “Excursion Tips,” leading to higher attention rates and high-quality landing page performance.