Access trusted inventory and maximize reach

C Wire offers programmatic buyers direct access to trusted inventory with full transparency and control. Our privacy-first SSP delivers additional signals to your bidder, helping you reach cookieless and ID-less users across all browsers and devices.

Direct access to trusted publishers
Banner, video, native and high impact
Brand safe
Increased reach
AI-Powered Contextual Targeting
Privacy-compliant by design

Why work with C Wire programmatically?

Direct access to trusted inventory
Avoid intermediaries and gain access to high-quality, brand-safe environments C Wire works exclusively and directly with trusted inventory owners to offer the shortest supply path.
Increased reach
Extend your campaigns to cookieless and ID-less users, capturing valuable untapped audiences. We provide additional, privacy-safe signals to boost targeting precision and campaign performance without relying on cookies.
Media type enhancement
Automatically transform banner placements into perfectly integrated native or outstream video formats, ensuring maximum impact.
Ad-Unit level granularity
With a thorough audit of every website, we understand attributes of each ad unit in order to understand each attribute and what will perform best.
Direct Curation with Buyer Pro
Engaging, high-performing ad formats designed to fit seamlessly into premium publisher content.
High-impact ad formats
Explore our closed beta enabling our proprietary ad formats like Story Ads and Showcase Ads.

Buyer Pro – Direct Curation, Maximum Control

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Buyer Pro: Your deal, your rules

With Buyer Pro, programmatic buyers gain complete control over their programmatic deals. Create custom, targeted deals, access C Wire’s additional signals, and seamlessly integrate with your existing DSP—all while keeping your buying processes intact. Buyer Pro is designed for power buyers, offering the flexibility and transparency needed to drive high-performing campaigns.

More about Buyer Pro

Self-service deals

With Buyer Pro, buyers can create tailored programmatic deals in complete autonomy using C Wire’s AI-powered contextual data and C Wire formats—without disrupting existing workflows.

Enrich with AI-Powered data

Use C Wire's cookieless segments or create your own to improve targeting precision and campaign performance, especially for hard-to-reach cookieless and ID-less users.

High-Impact Ad Formats

Create your own high-impact ads, including like Story Ads and Showcase Ads, and activate them within your own buying tech stack by exporting a tag and activating it through our custom deals.

Privacy-First SSP – Scalable, Transparent, and Cookieless

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Reach More. Know More. Do More.

C Wire’s Supply-Side Platform (SSP) offers a transparent programmatic marketplace, delivering trusted inventory and additional signals directly to your DSP or bidder. Our creative-aware technology enhances creatives by transforming ad requests into different media types, unlocking more opportunities to achieve diverse campaign goals across a broader inventory. Built specifically to reach cookieless and ID-less users, our SSP maximizes your campaign reach and performance in a privacy-first approach.

Expand your reach

Access hard-to-reach audiences across all browsers and devices, especially those who are not accessible through cookie-based targeting.

Creative enhancement

Our creative enhancement technology can automatically transform standard banner placements into native ads, outstream videos, or other high-impact formats.

Ad-Unit level granularity

Throughout our auditing, we classify ad units into a proprietary placement structure enabling us a granular understanding of where ads run.

Website Audits

Our team audits every website for every ad unit of every domain and subdomains. This means that you have a guarantee of having your ads delivered only on trusted website.

Request Custom Programmatic Deals – Simplify Your Campaigns

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Let Us Handle Your Deal Curation

If you prefer not to manage programmatic deals directly, C Wire offers a tailored deal request service. Simply share your campaign objectives, and our expert team will curate custom deals that align with your goals, ensuring seamless integration with your DSP. We make it simple and efficient, so you can focus on strategy while we take care of the execution.

Want to request a deal?

Fill out the form below, and our team will get started on your custom deal.

Thank you! Your deal request has been received! Our team will contact you shortly with a proposal.
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