Attention Grabbing. Outcome Driven.

At C Wire, we create ad experiences that don’t just show up—they stand out. Designed to capture attention and drive results, our ads turn every placement into an opportunity to engage and convert.

Attention Engineered

Our ad formats are crafted to capture attention and maintain engagement across all screens and environments

Sustainable Performance

Our innovative streaming technology reduces CO2 emissions while boosting ad performance and efficiency.

Contextual Precision

AI-driven placement ensures your ads appear in the right context, maximizing attention and driving predictable outcomes.

Outcome-Driven Design

Built with measurable outcomes in mind, turning every moment of attention into tangible success.

Social-Inspired Formats

Leverage the engagement power of social-style formats like Story Ads, Vertical Video, and Collection Ads, optimized for attention and outcomes.

Creative Freedom

Deliver visually bold and interaction-driven ads without creative limitations, adapting to any format and environment.

Quick links to the Ad Formats

Story Ad
Showcase Ad
Sponsored Post
Gamification Ad
Spotlight Ad
Flex Cube Ad
Sponsored Video
Branded Player
Outstream video
Flip Ad
Sponsored Podcast

Immersive, Authentic, and Made for Engagement

Story Ad

Meet users where they are— near full-screen, vertical, and in the moment.

The Story Ad is designed for the scroll-stopping, near full-screen experience that people love. Just like Meta’s Stories Ads, C Wire’s Story Ad format places your brand directly in the daily habits of users—whether they’re browsing news, catching up on events, or simply scrolling. With a vertical, mobile-first design that mirrors how people naturally hold their phones, Story Ads blend seamlessly into the content users are already engaging with. They’re immersive, authentic, and action-driven, built to stop thumbs and start conversations.

Why it works
  • Immersive Full-Screen Experience: Designed for 90% of users who browse vertically, creating a native, fluid experience that feels natural.

    Authentic & Relatable: Stories are where users share real, in-the-moment experiences, making them ideal for brands looking to connect in an authentic way.

    Quick, Action-Oriented Messaging: Perfect for bite-sized content that’s easy to consume but impactful enough to drive action.

    Highly Visual & Interactive: Include polls, swipe-ups, or CTAs to create engaging experiences that feel personal.

Use cases
  • Product Launches: Introduce new products or features in an eye-catching, near full-screen format.

    Limited-Time Offers: Leverage the ephemeral feeling of stories to create urgency and drive immediate action.

    Behind-the-Scenes Content: Give users an exclusive peek into your brand, events, or production process.

    Quick Tips or Tutorials: Share helpful advice or how-to guides in a snackable, easy-to-digest format.

    Shoppable Stories: Integrate click-to-shop CTAs, turning views into purchases.

Available Guaranteed Outcomes
    • CPM
    • vCPM
    • CPV
    • CPE
Available Channels
  • Managed Service
  • Buyer Pro Deals (coming soon)
Placements
    • In-content
    • Below content
    • In-feed
    • In-comments
    • Right column
    • Right Sidebar
    Performance highlights
    • 90%

      Share of Screen

      36%

      Engagement Rate

      89%

      Viewability Rate

    Visually Bold, Engagement-Driven

    Showcase Ad

    Make your brand the centerpiece with high-visibility, interactive ad spaces.

    The Showcase Ad transforms static placements into dynamic, grid-like experiences that grab attention and encourage exploration. Similar to Meta’s Collection Ads but built for the trusted web, Showcase Ads combine a primary video or image with swipeable or clickable sub-features, guiding users through product collections or features.

    Why it works
    • High-Impact Visuals: Large, interactive ad space keeps your brand front and center.

      Versatile Storytelling: Supports both video and image formats for diverse narratives.

      Ideal for Product Discovery: Showcase multiple products, services or features in one ad.

      Seamless User Experience: Optimized for desktop and mobile, ensuring smooth navigation.

    Use cases
    • Product Collections: Display product ranges or new arrivals.

      Educational Content: Break down complex information visually.

      Event Promotions: Highlight speakers, sessions, or key event details.

      Industry Spotlights: Showcase partners, collaborations, or thought leadership.

      Seasonal Campaigns: Group relevant products for timely promotions.

    Available Guaranteed Outcomes
      • CPM
      • vCPM
      • CPV
      • CPE
    Available Channels
    • Managed Service
    • Buyer Pro Deals (coming soon)
    Placements
      • In-content
      • Below content
      • In-feed
      • In-comments
      • Right column
      • Right Sidebar
      Performance highlights
      • 60%

        Share of Screen

        0.46%

        CTR

        41%

        Engagement Rate

      Interactive, Fun, and Built for Engagement

      Gamification Ad

      Engage your audience with interactive ads that combine play and promotion, creating memorable brand experiences.

      The Gamification Ad turns traditional ads into engaging, game-like experiences. Designed to boost brand recall, increase engagement, and gather valuable insights, this format invites users to interact with your brand in a playful and meaningful way. With a simple three-step creation process, C Wire’s Gamification Ad can be developed and launched in as little as two weeks, ensuring your campaigns remain agile and effective.

      Why it works
      • Boosts Engagement: Fun and interactive games capture attention and keep users engaged longer.

        Strengthens Brand Recall: By creating a memorable brand experience, gamification makes your brand unforgettable.

        Gathers Valuable Insights: Collects first-party data to refine your advertising strategy and drive sales.

        Build Positive Brand Associations: Engage users with a fun, positive experience, strengthening brand affinity.

      Use cases
      • Product Exploration Games: Allow users to discover products through interactive challenges.

        Reward-Based Campaigns: Offer discounts or rewards for completing game levels, driving conversion and loyalty.

        Seasonal Campaigns: Develop themed games for holidays, brand milestones, or special events.

        Trivia & Quizzes: Engage users with branded quizzes that entertain while educating about your products.

        Brand Awareness Challenges: Create themed mini-games that integrate your brand’s story or values, enhancing brand recall.

      Available Guaranteed Outcomes
        • CPM
        • vCPM
      Available Channels
      • Managed Service
      • Buyer Pro Deals
      • Open Programmatic
      Placements
        • In-content
        • Below content
        • In-feed
        Performance highlights
        • 60%

          Share of Screen

          0.46%

          CTR

          41%

          Engagement Rate

        Dynamic, Memorable, and Built for Impact

        Spotlight Ad

        Put the spotlight on your brand with animated ads that blend videos and bold product visuals.

        The Spotlight Ad is crafted to extend your video campaigns and highlight new products through a combination of dynamic animations and striking visuals. This ad format is designed to boost attention, enhance brand recall, and maximize reach by delivering a consistent experience across all devices. Whether you’re introducing a new product or enhancing brand awareness, the Spotlight Ad ensures your message is seen and remembered.

        Why it works
        • Video & Animation Blend: Combines dynamic video with animated product visuals to create a high-impact ad experience.

          Enhances Memorization: Integrated animations make your brand and message more memorable.

          Cross-Device Format: Optimized for mobile, desktop, and tablet, ensuring your ads reach the right audience everywhere.

          High Versatility: Ideal for product launches, seasonal promotions, and educational content.

        Use cases
        • New Product Launches: Highlight new products with engaging video and animation to capture attention.

          Seasonal Campaigns: Create themed ads that stand out during busy promotional periods.

          E-commerce Promotions: Showcase product features through animated storytelling that drives clicks.

          Brand Awareness Ads: Amplify your brand message with bold visuals that enhance brand recall.

          Explainer & Educational Ads: Simplify complex messages with animated graphics and clear visuals.

        Available Guaranteed Outcomes
          • CPM
          • vCPM
        Available Channels
        • Managed Service
        • Buyer Pro Deals
        • Open Programmatic
        Placements
          • In-content
          • Below content
          • In-feed
          • In-comments
          • Right column
          • Right Sidebar
          Performance highlights
          • 0.46%

            CTR

            +248%

            Dwell time

            -30%

            Bounce rate

          Dynamic, Engaging, and Built for Maximum Reach

          Flex Cube Ad

          Combine videos and images to create multi-dimensional ad experiences with flexible IAB sizes for broader visibility.

          The Flex Cube Ad offers a fresh approach to ad engagement, blending video and image assets into a single, interactive format. With the ability to adapt to three different IAB sizes, this ad type is perfect for promoting new products, showcasing multiple product features, and boosting interaction. The Flex Cube Ad provides a 360° view of your brand, delivering a consistent experience across desktop, mobile, and tablet for maximum reach.

          Why it works
          • Combines Video & Images: Creates a dynamic ad experience by blending visual storytelling with product imagery.

            Showcases Multiple Facets: Display different product angles, features, or use cases in a single ad unit.

            Multi-Size Adaptability: Available in three IAB standard sizes, ensuring broad reach across all screen types.

            Interactive & Engaging: The flexible, cube-style format encourages users to explore and interact with the ad.

          Use cases
          • Product Launches: Highlight new products with a mix of videos and images for a comprehensive introduction.

            E-commerce Promotions: Feature different product views or features, driving purchase intent and engagement.

            Seasonal Campaigns: Promote limited-time offers with dynamic visuals that adapt to the seasonal theme.

            Multi-Product Showcases: Use the ad’s multi-panel format to display product collections or bundled offers.

            Storytelling Ads: Blend videos and images to share your brand’s story or educational content in a compelling way.

          Available Guaranteed Outcomes
            • CPM
            • vCPM
            • CPV
            • CPE
          Available Channels
          • Managed Service
          • Buyer Pro Deals
          • Open Programmatic
          Placements
            • In-content
            • Below content
            • In-feed
            • In-comments
            Performance highlights
            • 10x

              Video View Rate Uplift

              12s

              Average Video In-View Time

              High

              Engagement Rates. The native placement in editorial content keeps viewers engaged longer.

            Engaging, Impactful, and Built for IMPACT

            Branded Player

            Showcase your brand with a powerful combination of video and bold visuals, driving engagement and conversions.

            The Branded Player ad format seamlessly combines video content with striking imagery within a clean, impactful frame. This format features a clear call-to-action (CTA), guiding users to take action while keeping your brand front and center. With an impressive 85% viewability rate and an average of 10 seconds in-view time, the Branded Player is ideal for brand storytelling, product promotions, and high-impact campaigns.

            Why it works
            • Video & Visual Fusion: Embeds video within a high-impact image, offering a dynamic and engaging ad experience.

              Drives Conversions: The integrated CTA encourages immediate action, whether it’s clicking through, purchasing, or learning more.

              High Viewability: Delivers up to 85% viewability, ensuring your ad is seen by the right audience.

              Maximizes Attention: Combines the emotional impact of video with the clarity of static visuals, boosting brand recall.

            Use cases
            • Product Launches: Highlight new products with a mix of videos and images for a comprehensive introduction.

              Brand Storytelling: Share your brand’s story through short-form video content within a visually impactful frame.

              E-commerce Campaigns: Showcase product features and benefits, reinforcing brand messaging.

              Educational Content: Use the Branded Player for quick tutorials or how-to videos, enhancing brand trust.

              Event Promotions: Share event highlights or announcements with a teaser video and a direct call-to-action.

            Available Guaranteed Outcomes
              • CPM
              • vCPM
              • CPV
              • CPE
            Available Channels
            • Managed Service
            • Buyer Pro Deals
            Placements
              • In-content
              • Below content
              • In-feed
              • In-comments
              Performance highlights
              • 85%

                Viewability

                10s

                Average Video In-View Time

                High

                Ad Recall. The blend of video and imagery creates a compelling brand experience.

              High-Impact, Viewable, and Built for Brand Awareness

              Outstream video

              Maximize your video’s reach with a high-impact format that ensures your brand message is seen, heard, and remembered.

              The Outstream Video ad format is designed to make your video assets work harder, delivering them within editorial content, in-article placements, or mid-content environments. Unlike traditional video ads that rely on pre-existing video content, Outstream Videos auto-play directly within the page, capturing attention without disrupting the user experience. With an impressive 85% viewability rate and an average in-view time of 10 seconds, this format is perfect for enhancing brand awareness and engagement.

              Why it works
              • Flexible Placement: Plays videos outside traditional video players, ensuring your content appears in high-visibility areas such as in-article or between paragraphs.

                Maximizes Video Exposure: Auto-plays as the user scrolls, delivering your brand message without requiring a click or interaction.

                High Viewability: Achieves up to 85% viewability, keeping your video front and center for maximum brand exposure.

                Increases Brand Recall: By integrating videos into editorial environments, the format boosts brand awareness in a natural, non-intrusive way.

              Use cases
              • Product Launches: Introduce new products with engaging videos that appear seamlessly within editorial content.

                Brand Awareness Campaigns: Use short videos to build brand recognition and reach audiences where they are already engaged.

                E-commerce Showcases: Highlight product features with videos that auto-play in high-traffic content areas.

                Educational Content: Share how-to videos, tutorials, or brand stories in a format that keeps viewers engaged and informed.

                Event Promotions: Capture attention with video teasers or recaps directly within trusted content environments.

              Available Guaranteed Outcomes
                • CPM
                • vCPM
                • CPV
                • CPE
              Available Channels
              • Managed Service
              • Buyer Pro Deals
              • Open Programmatic
              Placements
                • In-content
                • Below content
                • In-feed
                • In-comments
                Performance highlights
                • 0.46%

                  CTR

                  +248%

                  Dwell time

                  -30%

                  Bounce rate

                Scroll-Activated, Memorable, and Built for Brand Recall

                Flip Ad

                Engage audiences with a scroll-activated flip animation that enhances brand visibility and drives ad recall.

                The Flip Ad format uses a scroll-triggered flip effect to create instant awareness and engagement. As users scroll through content, the ad flips dynamically, offering a surprising visual element that captures attention. This format combines simple creative assets with smart animation, ensuring your brand message is seen and remembered. With an 85% viewability rate, Flip Ads are perfect for brand storytelling, seasonal promotions, and interactive campaigns.

                Why it works
                • Scroll-Activated Animation: The flip effect is triggered by user scrolling, creating a natural and engaging interaction.

                  Boosts Brand Recall: The unique animation enhances memorability, ensuring your brand message stays top of mind.

                  High Viewability: With up to 85% viewability, the ad format keeps your brand visible and impactful.

                  Simple Yet Effective: Utilizes basic creative assets, making it easy to create and quick to deploy.

                Use cases
                • Product Launches: Build anticipation by using the scroll-activated flip effect to reveal new products or special features.

                  Brand Storytelling: Create a step-by-step narrative where each scroll unveils more of your brand story.

                  Seasonal Campaigns: Add an interactive twist to holiday promotions or limited-time offers with the flipping animation.

                  Educational Content: Deliver quick tips, fun facts, or product highlights as the ad flips with the scroll.

                  Event Promotions: Generate excitement for upcoming events by progressively revealing details as users scroll.

                Available Guaranteed Outcomes
                  • CPM
                  • vCPM
                  • CPV
                  • CPE
                Available Channels
                • Managed Service
                • Buyer Pro Deals
                Placements
                  • In-content
                  • Below content
                  • In-feed
                  • In-comments
                  Performance highlights
                  • 85%

                    Viewability

                    High

                    Ad Recall through Scroll-Triggered Flip Effect

                    High

                    Engagement: The scroll-based animation naturally captures attention and encourages interaction.

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