What share of users is currently reachable using 3rd party cookies?

C Wire News

April 2, 2024

C Wire has conducted a comprehensive analysis of browser usage across various devices and countries to shed light on the impact of relying on technologies dependent on third-party cookies.

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The detailed table provided below illustrates the percentage of users in each country who still support third-party cookies. This discrepancy highlights the extent to which your current use of third-party cookies excludes a significant portion of your audience.

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Country	Desktop	Mobile	Tablet
Albania	68.09%	32.80%	88.07%
Andorra	44.96%	36.61%	69.85%
Austria	54.14%	52.01%	71.22%
Belarus	65.65%	59.41%	62.87%
Belgium	61.46%	46.56%	54.51%
Bosnia	79.68%	78.12%	94.86%
Bulgaria	71.11%	78.52%	82.80%
Canada	59.34%	36.60%	48.55%
Croatia	76.72%	72.76%	84.24%
Czech Republic	64.16%	69.68%	71.90%
Denmark	73.02%	39.83%	47.49%
Estonia	74.49%	56.47%	68.08%
Finland	75.82%	62.66%	68.20%
France	61.15%	63.07%	63.79%
Germany	53.31%	54.56%	68.97%
Greece	74.63%	83.89%	82.20%
Hungary	69.30%	79.65%	79.15%
Iceland	66.58%	44.75%	68.78%
India	88.24%	92.09%	85.97%
Ireland	66.24%	57.44%	66.31%
Italy	70.42%	65.52%	63.36%
Latvia	77.30%	65.10%	85.02%
Liechtenstein	73.18%	40.20%	61.12%
Lithuania	75.09%	23.79%	79.68%
Luxembourg	47.70%	54.72%	65.50%
Malta	72.88%	58.79%	74.70%
Moldova	79.31%	70.79%	88.02%
Monaco	62.53%	38.65%	47.53%
Montenegro	83.72%	71.48%	83.86%
Netherlands	61.92%	50.74%	57.35%
Macedonia	82.53%	74.44%	81.58%
Norway	69.03%	34.04%	48.84%
Poland	77.83%	81.10%	84.15%
Portugal	73.84%	68.06%	70.92%
Romania	84.53%	70.56%	63.45%
Russia	54.82%	58.28%	65.29%
San Marino	88.94%	64.16%	67.02%
Serbia	78.47%	78.24%	83.77%
Slovakia	69.87%	73.44%	79.28%
Slovenia	67.36%	67.50%	81.78%
Spain	73.52%	75.57%	76.28%
Switzerland	60.12%	38.57%	48.34%
Turkey	81.94%	76.39%	76.30%
Ukraine	71.20%	70.98%	88.93%
United Kingdom	62.87%	45.08%	53.46%
USA	62.77%	40.56%	57.64%

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Insightful Tip: It's crucial to reevaluate your technological reliance on third-party cookies. By examining the diversity in browser usage within your ongoing campaigns, you can identify potential biases and adjust your strategies to ensure broader reach and inclusivity.

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Source: March 2024 browser adoption by country from statcounter.com

Author

Rui de Freitas

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