Welcoming Tom Triscari to C Wire

At C Wire, we are thrilled to announce a pivotal addition to our team as we continue our journey toward revolutionizing the digital advertising landscape. We are proud to welcome Tom Triscari, a renowned thought leader and innovator in the programmatic industry, who joins us to support our growth internationally.

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Tom’s extensive experience and thought leadership in the programmatic advertising space make him a perfect fit for C Wire’s mission to unlock the full advertising potential on the trusted web. As the founder of Lemonade Projects, Tom has been at the forefront of driving innovation and transparency in the programmatic world. His work at the intersection of economics, game theory, and radical transparency has earned him a reputation as a leading voice of reason in the industry.

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Tom’s career journey is a testament to his deep understanding of the programmatic ecosystem. From developing early addressable TV and data product requirements with Project Canoe to managing a pan-European team at Yahoo! and building supply-side and data science teams at Criteo, Tom has consistently pushed the boundaries of what’s possible in programmatic advertising.

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At C Wire, we are committed to solving the inefficiency and opaqueness of the digital advertising value chain while ensuring quality journalism remains accessible and sustainable. Tom’s expertise will be instrumental in driving our mission forward, particularly as we expand our global presence.

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We’re excited about the impact Tom will have on our team and our clients. With his guidance, we are confident that C Wire will continue to deliver innovative, sustainable solutions for advertisers and publishers alike.

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Stay tuned as we embark on this exciting new chapter with Tom Triscari by our side. Together, we will continue to dig deeper, do it right, and make a lasting difference in the digital advertising world.