About C Wire
C Wire is a fast-growing Zurich-based AdTech company redefining digital advertising for the post-cookie era.
Our AI-powered, privacy-first advertising technology enables brands and publishers to achieve outstanding campaign performance without relying on cookies, tracking or personal data. By combining advanced AI-driven targeting, innovative high-attention ad formats and a premium publisher network, we help advertisers reach audiences smarter, more transparently and more effectively across all environments.
But what truly defines us is our mindset: entrepreneurial, fast-moving and hands-on. We are builders, not bureaucrats. We move quickly, take ownership and create impact.
This is a unique opportunity for an entrepreneurial sales leader who wants to build a market, shape a growth story and create long-term impact within a rapidly scaling company.
We are now looking for a highly driven Sales Director / Commercial Lead to establish and scale our presence in Germany. This is not a traditional account management role — it is an opportunity to build a market from the ground up, win strategic partnerships, shape our commercial footprint and become a key driver of our international expansion.
If you thrive in high-growth environments, love opening doors, creating momentum and turning opportunities into long-term business, we’d love to meet you.
What you'll do
Take full ownership of C Wire’s commercial expansion in Germany
Build and execute the go-to-market strategy for the German market
Identify, approach and win key advertisers, agencies and strategic partners
Open new business opportunities and rapidly build a strong sales pipeline
Develop long-term relationships with major agency groups and brands
Position C Wire as a leading cookieless advertising solution in the market
Negotiate and close high-value commercial partnerships
Work closely with leadership to shape the German growth strategy
Act as the face of C Wire in the German market
Lay the foundation for future team growth and eventually build and lead a local commercial team
Consistently exceed ambitious revenue targets
What you'll bring
A true hunter mentality with a strong drive to win new business
Entrepreneurial mindset and willingness to build something from the ground up
Proven ability to open markets and create commercial traction quickly
Strong ownership mentality — you take responsibility and make things happen
Excellent network within the German advertising and agency landscape
Strong understanding of digital advertising, programmatic and media ecosystems
Ability to operate independently in a fast-paced, high-growth environment
High energy, resilience and persistence
Outstanding communication, negotiation and relationship-building skills
Strategic thinker with a highly execution-oriented mindset
Natural ability to inspire trust and build long-term partnerships
Leadership potential with the ambition to grow and lead a future team
Your background
5+ years of successful sales experience in digital advertising, AdTech or media sales
Strong track record of building pipelines and closing new business
Demonstrated success in growing revenue in competitive markets
Experience working with media agencies and direct advertisers
Strong understanding of programmatic advertising and digital media ecosystems
Experience in a scale-up or high-growth environment is a strong plus
Fluent in German and English
University degree, FH degree or equivalent professional experience
What's in it for you
Flexible working hours and remote work options
A dynamic, entrepreneurial and fast-growing environment with minimal bureaucracy
The opportunity to play a key role in building and scaling the German market
High level of ownership and direct impact on the company’s growth trajectory
Significant personal and professional growth opportunities within an expanding international business
An uncapped bonus structure that directly rewards performance and business impact
The opportunity to build and lead your own commercial team as the business grows
A highly collaborative and ambitious team culture where ideas and initiative are valued
Ready to join us?
We can't wait to hear from you!
Please send your application to martin.garling@cwire.com or apply using the form below.