By using highly effective Story Ads from C Wire, the social media campaign was easily extended into suitable editorial content, whilst making use of exactly the same creatives. C Wire extended the reach of the campaign significantly, beyond social media walls.
Through C Wire's proprietary contextual targeting technology, the advertising messages were placed in the most relevant editorial articles on the subject of "wellness", "Summer" and "bathing fun". This created high levels of attention, which resulted in high-quality sessions being recorded on the campaign landing page.
