Hosted by C Wire at The AdTech Chill House · with Opti Digital, goTom & VideoRunRun
The next generation of agentic systems won't be limited by cookies, by panels, or by the same handful of identity graphs the industry has leaned on for a decade. They'll be limited by the signals you can put in front of them. This session lays out what those new signals look like, where they come from, and what changes for advertisers when machines, not people, are the ones reading them.
Agentic systems change the consumer of advertising data. The reader is no longer a media planner skimming a dashboard — it's a model, optimizing in real time against an objective. That shifts what counts as a useful signal: high-cardinality, machine-readable, available at decision time, and rich enough to differentiate one moment from another.
This 30-minute session walks through the signal categories that matter in an agent-first world — contextual, creative, supply, outcome — and what brands, publishers, and ad-tech platforms each need to do to make them usable. Hosted by C Wire alongside the co-hosts of The AdTech Chill House. Full speaker line-up announced closer to the event.
The shift from human-readable dashboards to model-readable inputs, and why the bar for signal quality just went up.
Contextual, creative, supply-side and outcome signals — concrete examples of what's already available and what's missing.
A short list of practical moves brands and agencies can make in 2026 to be legible to agentic systems, not invisible.
Free entry. Space is limited — Eventbrite handles the seat list and any waitlist.