“C Wire's expertise in contextual delivery on cookieless inventory, combined with fast response times and top service quality, significantly contributes to the success of our campaigns. We especially value the transparent reporting, which always provides us with a clear overview of our campaign performance.”
Contextual advertising, built from your brand
AI that knows where your brand thrives.
Tell us about your brand and your campaign. MatchPersona turns them into the personas you want to reach, finds the articles and videos they spend time with across 500+ publishers and YouTube, and bids on every impression for the result you are buying.
Your landing page URL in, your personas on screen in a few minutes.

PERSONA
Commuting Young Professionals
Early career- Commute routines
- Career growth
- Weekend day trips
300+ advertisers run campaigns with C Wire
More of the right people, in moments that suit your brand.
Reach people through what they care about.
Personas built from your brand find your audience in the content they choose to read and watch, on every device and browser.
Brand safety and suitability, built in.
Every page and video is vectorised before we bid, and your suitability rules apply to every persona. Nothing is bought blind.
Every impression bid for your goal.
MatchOutcome bids on each impression against the metric your campaign is bought on, from clicks to completed views.
You stay in control.
Upload your own personas and brand guidelines, correct anything we inferred, and see exactly what your plan is built from.
From brief to live campaign in three steps.
Share your brand and brief.
Give us your landing page URL and a brief, or upload your guidelines and existing personas. BrandDNA and CampaignDNA capture what your brand stands for and what this campaign has to achieve.
Review your personas.
MatchPersona builds lifestyle, life stage and intent personas and finds the content where each one spends attention. You review every persona and adjust it before launch.
Launch and optimise.
We activate your personas on the Trusted Web and on YouTube, and MatchOutcome bids on each impression for your campaign metric.
Trusted publishers and YouTube, in one plan.
Trusted Web
Over 500 quality publishers, each profiled and measured, so your ads appear next to content we have vectorised.
Direct
Publishers under contract with us, with all formats including Impact.
Extended
The same publishers through the marketplaces you already use, for standard display and video.
New
YouTube
Take the same personas to YouTube. MatchPersona matches them to channels and videos, with brand safety and suitability built into MatchPersona itself.
MatchPersona for YouTubeA selection of the publishers we contract directly
Every domain screened against published inclusion criteria.
Formats people want to engage with.
Impact formats give your story the full screen, the full carousel or the full feed, on pages that hold attention.
Story Ad
Full-screen, vertical storytelling on mobile. Swipeable cards with video or image, your logo and a call to action, so the story unfolds the way people already use their phones.
Showcase Ad
A carousel of cards, each with its own image, headline and link. Show a range, a collection or a journey, and let people swipe to the one that fits them.
Sponsored Post
Your message inside the publisher's article feed, in their own styling, with a headline, an image and a link. It reads as content and carries the credibility of the page it sits on.
Buy the way your team works.
Managed by us.
Share the brief. We plan, run and optimise the campaign and report back to you.
Self-service in the Console.
Build and launch campaigns yourself in the Console, with the same personas and the same reading behind every decision.
Log in to the ConsoleDeals into your own buying platform.
Buy C Wire inventory in your own DSP with Deal IDs, managed by us or set up by your team.
Agentic.
For teams who plan and buy through their own AI agents. Your agent connects to C Wire through AdCP and receives agentic personas it can act on.
Request agentic accessWhat clients say
Trusted by the agencies who run the campaigns.
Plan your next campaign with us.
Give us a brand, an objective and a market. We build the personas with you, add the placements and formats, and come back with a proposal.
















































