Creative Publicity Ideas Pay Off
An article by Marcia Yudkin, Ph.D., from Compuserve PRSIG forum, circa 1992

The "earned media" concept was original idea behind Community Wire Service back in 1992, which pre-dated the CWIRE.COM website. Publicizing articles/events on behalf of charities via a telephone hotline and fax-back service led to publishing webpages and other creative community service projects... which evolved into a "community network." Eventually the effort to promote a one-man computer consulting business turned into a community website with a handful of employees, hundreds of volunteers, tens of thousands of web pages, and many millions of "page views" over the past several years. The concept still holds true today: blogs are just as powerful as traditional media. Now -- more than ever --creative ideas can cause a world-wide sensation, whether for profit or for a good cause (or both!). --RM, CWIRE Editor